Colorado startup founder looking forward to "prime" air time on "Shark Tank"

Forty thousand companies try out for Shark Tank every year and less than a hundred air. The exposure is incredible for a startup like ours. Ten or 15 minutes of prime time air time to get your brand out there is something we could never buy as a startup,” Franco said. “Even if I did horribly, you’d still see me smiling ear to ear right now.